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BORN IN ROMA FOR HER

EAU DE PARFUM

An ode to self-celebration. Edgy yet feminine, this modern perfume for women rewrites the fragrance rules and invites women to celebrate themselves every day.

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£77.00 (£154.00/100 ml.)

BORN IN ROMA FOR HER

BORN IN ROMA FOR HER

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BORN IN ROMA.
NO RULES IS MY RULE.

An ode to self-celebration. Edgy yet feminine, this modern perfume for women rewrites the fragrance rules and invites women to celebrate themselves every day.

A COUTURE FLORIENTAL FRAGRANCE,
TWISTED WITH A WOOD OVERDOSE

BORN IN ROMA FOR HER disrupts classic perfumery to create a modern haute couture harmony. Luxurious Jasmine notes and Vanilla Bourbon, one of the most expensive extracts in the world, blend with a sensuous woody base to create a captivating floriental perfume that reconstructs fragrance classicism with an edgy twist, reminiscent of Rome's street culture.

Valentino creates COLOR COOL COUTURE fragrances
BORN IN ROMA FOR HER was born with the idea of a floriental fragrance modernized, a blend of exquisite Jasmine and Vanilla extract, reinvented with an overdose of woody accords.

A COLOR TOP NOTE

A sparkling Italian Bergamot awakens the senses in the opening
A distinctly Italian blend, Calabrian Bergamot renowned for its quality awakens the senses and opens the scent with a refreshing burst of vivid freshness.

A COUTURE HEART NOTE

A trilogy of Jasmines brings a new approach to floral with the naturality of Jasmine Grandiflorum, the disinhibited opulence of Jasmine Sambac and the delicacy of Jasmine Tea notes.
Considered one of the most luxurious ingredients in perfumery, Jasmine has been an icon of femininity for centuries.

A COOL BASE NOTE

Vanilla Bourbon – The most expensive quality of Vanilla brings a rich leathery smoky aspect.
A refined sense of darkness doubled with extreme sensuality, crucial to the intensity of the signature. Its drydown is spicy and carnal, sensual and distinctive bringing an irreverent twist to the fragrance.

BIR for her

A DESIGN BORN IN ROME

Inspired by Rome, a place where past and present coexist, BORN IN ROMA tells a story of self-expression. Once the seat of power, Roma, its rich history, its art and its glamour, lives in the mind as in the world.

THE VALENTINO ROCKSTUD SIGNATURE

The bottle pays tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Part of Valentino’s fashion iconography and a symbol of Roma where it embellishes the city’s doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.

PINK IS PUNK

The edgy rock-studded bottle is made even more modern thanks to the contrast of black leather with vivid pink.
Because at Valentino, pink is punk, and poetic, romantic but also bold and daring. There are no rules.

BORN IN ROMA DONNA is also offered in a 10ml Travel Spray format to carry the spirit of self-expression with you everywhere.

BORN IN ROMA Travel Spray has a nomad design intended to be seen. A slim fit bottle studded with the iconic Valentino Rock stud, in a vibrant pink protective rubber sleeve for travel.

BIR for her

Spray this fragrance onto pulse points (on wrists, neck, behind ears)

947771 06 - INGREDIENTS: ALCOHOL ●PARFUM / FRAGRANCE ●AQUA / WATER / EAU ●BENZYL SALICYLATE ●HYDROXYCITRONELLAL ●BENZYL ALCOHOL ●LIMONENE ● BUTYL METHOXYDIBENZOYLMETHANE ●ETHYLHEXYL SALICYLATE ●LINALOOL ● ALPHA-ISOMETHYL IONONE ●ISOEUGENOL ●METHYL ANTHRANILATE ●CITRONELLOL ● BENZYL BENZOATE ●COUMARIN ●GERANIOL ●BENZYL CINNAMATE ● TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE ●CITRAL ●FARNESOL ●EUGENOL ● CI 14700 / RED 4 ●CI 60730 / EXT. VIOLET 2 ● (F.I.L. B264161/1).

A FLORIENTAL FRAGRANCE MODERNISED WITH A WOOD OVERDOSE

THE COMMUNICATION CAMPAIGN

THE STORY BEHIND



A STORY WHERE ROMA IS A CHARACTER

BORN IN ROMA began with a dialogue with Valentino’s native city: Rome. Full of the memories of the past, cultures and aesthetics layer the city’s very walls, while Rome’s streets are a symbol of free thought. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds

ARISTO PUNKS. (n) masculine/feminine

A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.

“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.

BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.

text

ADUT AND ANWAR

BORN IN ROMA FOR HER 0

ADUT AND ANWAR



ADUT AKECH, A FRIEND OF THE HOUSE

The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model become a house regular from her first meeting with Maison Valentino’s creative Director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.

ANWAR HADID, THE IRREVERANT YOUNG MAN

Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo underneath.

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