BORN IN ROMA DONNA
Jasmine sambac, cashmeran and vanilla meet in this fragrance, balancing sensuality and vibrance, all in one scent.
BORN IN ROMA.
NO RULES IS MY RULE.
Inspired by Rome, a place where past and present coexist, BORN IN ROMA fragrances tell a story of self-expression: a celebration of people living life freely, while embracing their heritage.
BORN IN ROMA is a modern Haute Couture floral ambery.A couture elegance made Sambac Jasmine to bring a luxurious femininity when blended with Vanilla Bourbon, the most expensive extract in the world. This mix is twisted with a radiant trio of modern woody notes, with a cashmeran accords, for an edgy touch inspired by Rome’s street culture today.
A COLOR TOP NOTE
The disinhibited opulence of jasmine sambac.
Considered one of the most luxurious ingredients in perfumery, jasmine has been an icon of femininity for centuries.
A COUTURE HEART NOTE
The woody scent of cashmeran brings a vibrant heart to the fragrance.
An unusually spicy note adds a layer to the multifacetted note, bringing a lively turn to this sensual note.
A COOL BASE NOTE
Vanilla bourbon the most expensive quality of vanilla brings a rich leathery smoky aspect. A refined sense of darkness doubled with extreme sensuality, crucial to the intensity of the signature. Its drydown is spicy and carnal, sensual and distinctive bringing an irreverent twist to the fragrance.
A DESIGN BORN IN ROME
Inspired by Rome, a place where past and present coexist, BORN IN ROMA tells a story of self-expression. Once the seat of power, Roma, its rich history, its art and its glamour, lives in the mind as in the world.
THE VALENTINO ROCKSTUD SIGNATURE
The bottle pays tribute to the iconic Valentino Rockstud. This edgy pyramidal design, inspired by Roman architecture, is a house signature of Maison Valentino. Part of Valentino’s fashion iconography and a symbol of Roma where it embellishes the city’s doors and walls, the Rockstud is a transformative symbol, taking a bag or a shoe from classic to instantly current.
PINK IS PUNK
The edgy rock-studded bottle is made even more modern thanks to the contrast of black leather with vivid pink.
Because at Valentino, pink is punk, and poetic, romantic but also bold and daring. There are no rules.
BORN IN ROMA DONNA is also offered in a 10ml Travel Spray format to carry the spirit of self-expression with you everywhere.
BORN IN ROMA Travel Spray has a nomad design intended to be seen. A slim fit bottle studded with the iconic Valentino Rock stud, in a vibrant pink protective rubber sleeve for travel.
Spray this fragrance onto pulse points (on wrists, neck, behind ears)
947771 06 - INGREDIENTS: ALCOHOL ●PARFUM / FRAGRANCE ●AQUA / WATER / EAU ●BENZYL SALICYLATE ●HYDROXYCITRONELLAL ●BENZYL ALCOHOL ●LIMONENE ● BUTYL METHOXYDIBENZOYLMETHANE ●ETHYLHEXYL SALICYLATE ●LINALOOL ● ALPHA-ISOMETHYL IONONE ●ISOEUGENOL ●METHYL ANTHRANILATE ●CITRONELLOL ● BENZYL BENZOATE ●COUMARIN ●GERANIOL ●BENZYL CINNAMATE ● TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE ●CITRAL ●FARNESOL ●EUGENOL ● CI 14700 / RED 4 ●CI 60730 / EXT. VIOLET 2 ● (F.I.L. B264161/1).
A FLORAL AMBERY FRAGRANCE MODERNISED WITH A WOOD OVERDOSE
A COLOR TOP NOTEConsidered one of the most luxurious ingredients in perfumery, jasmine has been an icon of femininity for centuries.
A COUTURE HEART NOTEAn unusually spicy note adds a layer to the multifacetted note, bringing a lively turn to this sensual note.
A COOL BASE NOTEA refined sense of darkness doubled with extreme sensuality, crucial to the intensity of the signature. Its drydown is spicy and carnal, sensual and distinctive bringing an irreverent twist to the fragrance.
THE STORY BEHIND
A STORY WHERE ROMA IS A CHARACTER
BORN IN ROMA began with a dialogue with Valentino’s native city: Rome. Full of the memories of the past, cultures and aesthetics layer the city’s very walls, while Rome’s streets are a symbol of free thought. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds
ARISTO PUNKS. (n) masculine/feminine
A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.
“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.
BORN IN ROMA is a fragrance for a generation who embrace diversity, value personalities and like to celebrate them with their crew. A scent that stands for owning the magnificence of the past, while having a free and irreverent attitude towards life. Claiming heritage yet creating their own rules.
ADUT AND ANWAR
ADUT AND ANWAR
ADUT AKECH, A FRIEND OF THE HOUSE
The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model become a house regular from her first meeting with Maison Valentino’s creative Director, creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma campaign could only be her.
ANWAR HADID, THE IRREVERANT YOUNG MAN
Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA campaign, he portrays the presence of the punk, and the aristo underneath.