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BORN IN ROMA YELLOW DREAM FOR HER

EAU DE PARFUM

Born in Roma Yellow Dream is inspired by the iconic golden sunrise of Rome, known as the Golden hour. This musky floral eau de parfum intrigues with a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction.

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£110.00 (£110.00/100 ml.)

BORN IN ROMA YELLOW DREAM FOR HER

BORN IN ROMA YELLOW DREAM FOR HER

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BORN IN ROMA YELLOW DREAM
A COLOR FOR A WORLD THAT NEEDS DREAMS

With BORN IN ROMA YELLOW DREAM, Valentino opens a new chapter for a world that needs to dream. The color of Rome, the eternal city bathed in yellow light, inspires dreams of tomorrow, new beginnings for now.

A COUTURE FLORAL MUSK,
OVERDOSED WITH FRESHNESS

BORN IN ROMA YELLOW DREAM FOR HER is a couture floral lift composed of a thousand rose petals and peonies. Blended with white musks and a contrasting clean accord, the floral heart fuses with a lingering powdery softness to create a fresh new feminine addiction.

Valentino creates COLOR COOL COUTURE fragrances

BORN IN ROMA YELLOW DREAM FOR HER was born with the idea of an overflowing rose bouquet twisted with the freshness of a clean accord and an overdose of white musks.

A COLOR TOP NOTE
Hand-harvested in Calabria, south of Italy, bergamot essence awakens the senses with its radiant and sparkling take-off, energized by fizzing, zesty notes of Italy’s primofiore lemon. A citrusy burst to illuminate the senses.

A COUTURE HEART NOTE
An airy bouquet blooms at the heart of this fragrance. Led by a delicate Turkish rose essence, obtained by re-injecting rose water into a solid form revealing the flower’s fresh green facets, together with its silky, opulent trail. This is enhanced with the addition of tender Peony flowers.

A COOL BASE NOTE
This floral heart is soothed by the reassuring, comforting notes of a pure accord. Then in total contrast, the dry down is teased by the power of white musks and the addictive signature of a creamy, spicy Madagascan vanilla absolute with a vibrant Virginia cedarwood.

THE VALENTINO ROCKSTUD BORN IN ROME

Inspired by the patterns carved onto Italian palazzos and originally created for leather goods, the rockstud has become one of Maison Valentino most iconic codes. This edgy pyramidal stud is part of the House’s iconography and is a strong symbol of Roma.

YELLOW, A BRIDGE BETWEEN PAST AND PRESENT

In Roma, daylight hits the streets. The sun advances across the cityscape. Bathed in yellow light, the eternal city stirs. BORN IN ROMA YELLOW DREAM takes its color inspiration in the legendary sunlight of the eternal city. But, bridging past and present, this bottle is signed by a modern yellow fluo signature, inspired by the street culture of Rome.

Put on each pulse point - wrist, inner elbow and neck, from a short distance.

947867 12 - INGREDIENTS: ALCOHOL ●PARFUM / FRAGRANCE ●AQUA / WATER / EAU ● HYDROXYCITRONELLAL ●ETHYLHEXYL SALICYLATE ●BUTYL METHOXYDIBENZOYLMETHANE ● LIMONENE ●LINALOOL ●CITRONELLOL ●GERANIOL ●BENZYL ALCOHOL ●COUMARIN ● CINNAMYL ALCOHOL ●METHYL ANTHRANILATE ●CITRAL ● TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE ●ISOEUGENOL ●EUGENOL ● BENZYL BENZOATE ●CI 14700 / RED 4 ●CI 19140 / YELLOW 5 ● CI 60730 / EXT. VIOLET 2 ● (F.I.L. B264155/1).

A FLORIENTAL FRAGRANCE MODERNISED WITH A WOOD OVERDOSE

THE COMMUNICATION CAMPAIGN

THE STORY BEHIND



A STORY WHERE ROMA IS A CHARACTER

BORN IN ROMA creation started with a dialogue with Valentino’s native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. Rome is the city the Aristopunks adopt in their minds

ARISTO PUNKS. (n) masculine/feminine

A person who makes the ordinary extraordinary. Characterized as proud of their roots, culture and valuing difference. Nothing is imposed. Sharing the beauty of individuality, inherited culture is seen anew.

“YOU DON’T HAVE TO BE BORN IN ROMA TO FEEL LIKE A ROMAN”
Pierpaolo Piccioli, creative director of the house.

BORN IN ROMA is a fragrance for a whole a generation of people who embrace diversity. People who value personalities and like to celebrate them with their crew. Cool kids owning the magnificence of the past, while having a free and irreverent attitude towards life. They claim their heritage and create their own rules.

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ADUT AND ANWAR

BORN IN ROMA YELLOW DREAM FOR HER 0

ADUT AND ANWAR



ADUT AKECH, A FRIEND OF THE HOUSE

The collaboration between Adut Akech and Pierpaolo Piccioli, is one of friendship and mutual admiration. The Australian-Sudanese model became a house regular from her first meeting with Pierpaolo creating unforgettable fashion moments as she opens and closes his shows. The Born in Roma Yellow Dream campaign could only be her.

ANWAR HADID, THE IRREVERANT YOUNG MAN

Forging his own identity in a world where his sisters reign over Instagram, Anwar Hadid is making it known there’s another talent in the siblinghood. For the BORN IN ROMA Yellow Dream, he portrays the presence of the punk, and the aristo underneath.

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